The four steps of successful content
Content Management is the way to Manage and Structure Content and
Content Marketing is gauging the Performance of that Content.
“Content marketers draw on the wall with magic markers, while content managers & strategists use fine pens”.
Many digital marketers are talking about 2014 – 2015 being the years when Content Marketing & Management becomes a priority.
There’s been a lot of focus on tactical elements of Content Marketing, and online2win see this as the foundations of a sound content strategy.
A comprehensive content strategy project also involves a plan for content process, such as workflow and maintenance. We are focusing also on the foundations of good content. To simplify Content Marketing to a manageable area, our team works on four main areas of a content marketing strategy that need to defined & create content useful for your audience and to give a return on investment (ROI) to a business.
With our content marketing strategy we can create opportunities to attract, engage and retain new customers for you, boosting your Brand Value and your Sales.
The four important areas of online2win’ Content Management Strategy are:
- Readers’ Goals & online2win Global
In this first part we have to define for you:
- Who are you aiming your content at?
- What are your customers’, readers’, site-visitors’ needs, goals and objectives?
- How do they currently discover the content that’s important to them?
- Where do they consume content?
- What content do they respond best to?
Finding the answers it’s about understanding your audience and customers and online2win Global can help you building an engaged community.
online2win Global specialists are using any existing research they have on your customers, as well as information gleaned from focus groups, usability studies, surveys, A/B and multivariate tests, site analytics and SEO keyword analysis.
- Your objectives & online2win Global
The questions here are:
- Why does your site or/and social media channel, mobile app and so on exist?
- Who are the main stakeholders for these content channels in your business?
- What is the main purpose of each of these channels from your stakeholders’ perspectives?
- What key messages do you want to convey?
- How do your key messages map to your business objectives?
The ‘purpose’ of a content the experts of online2win Global create, includes a number of different objectives. From increasing brand awareness up to persuading people to buy & much more…. online2win Global understands your company’s target and make these objectives align with your business goals.
The type of content, messaging, as well as frequency, timing and publishing channel the Marketers of online2win Global include in your Content Marketing, will depend on where your target audience goes to find information, and what stage they are at in the buying cycle.
- Content topics
- What are the main topic areas that you’ll publish on?
- What will you talk about?
- What subjects will you cover?
Defining the subjects and topic areas the Content Experts of online2win Global cover for YOU is very important. This help us to think about where we will source content, what kind of content we will commission (whether internally or externally), what information we will share on social networks, and so on. It’s about understanding what your audience is interested in and knowing what will provide value to them and the business.
- Tone of Voice
- How will you say what you’re saying?
- What style will you adopt?
- How will you maintain a consistent style across all your marketing communications?
The personality of your brand or organization needs to be clearly communicated through all content & this is our Content Marketers commitment to you and your company. It’s essential to be consistent with your tone of voice and that’s how we create for your Brand and Company trust and engagement through quality content.
online2win & Content Marketing
…”the art of marketing without marketing and with measurable results. online2win Global uses these real Data results to drive with success your Marketing and Sales Strategy and boost your Revenue”
online2win Global can meet your Content Marketing needs and help you with:
Powerful and Engaging Distribution of Content
Online Authority Creation
SEO and SEM of your Sites & Blogs
Increasing Community Engagement
Amazing & Measurable Results