The Best Facebook Business Marketing Strategies

The Best Facebook Business Marketing Strategies

Hit and Run Strategy Hit and run commenting is a strategy that is commonly used by people looking to market their Facebook Pages or their own Websites and Business. The idea is that you go to a Facebook page or group, leaving a link to your page or website and then leave. This basic principle is a tried and tested method for driving traffic, but it can definitely be improved upon. One way in which you can adapt and expand this strategy is to try and improve the quality of your comment or post. If we consider a Facebook group dedicated to those interested in Golf Playing, they are more likely to respond positively to a post related to Golf than someone simply dropping a Company or eShop link. Therefore, it’s highly suggested that you try and find groups which are related to your Business, Page or Website. Not only does this increase your chance of the post not being deleted, it also means that the traffic that you drive will be better targeted to your business, product or service. One method that you can use to try and reduce the likelihood of your posts being deleted is to appear as someone who is new to the topic. If we consider the Golf Players example, it would be better to enter the group and post a message saying that you’re new to the Sport and Hobby and have been looking at a Golf product/Item (link to your product). This way you can include a link without it being spammy and group members are less likely to react negatively because...
Brand Positioning And Start-ups

Brand Positioning And Start-ups

Marketing world is huge and includes many technical words and terms. One of these terms that we hear many times is ‘Positioning’. We believe, everybody knows in an established business what positioning means and the great value of it. Primarily, positioning is about “the place a brand occupies in the mind of its target audience” and how it is better from the competitors’ products. In order to position products, services or brands, companies highlight the individual features of their brand (what is it about, why is useful for and how, etc.) or they try to create an appropriate image (premium or inexpensive, luxurious or practical, high-end or entry-level, etc.) using marketing mix steps. Once a brand has reached a very strong position, it can become very difficult for a competitor to reposition it. Why Brand Positioning is Important Positioning is one of the most powerful marketing concepts and includes building a product’s good reputation and great ranking among competitor’s products. For example. if a company wants to launch a new product in the market, it has to start few series of steps of segmenting and targeting followed by positioning. However, when a new company comes into existence, positioning becomes even more important. Positioning is nothing but an art of communicating to the customers the attributes of a product, service, a business or even a person, based on the needs of the customer and fans and through the right channels and carefully created messages. Positioning of a product or service decides how the customer perception is formed about this. Once the market has been segmented based on one of the...
Internet Marketing and Social Media

Internet Marketing and Social Media

Are you boosting your ranking, traffic and profit with internet Marketing for some time now? If it is true, you have no doubt learned that it is important to keep up with new technology and trends. There are always new ways and methods popping up on the Internet. One of the newest trends over the past few years have been social platforms and sites like Instagram, Facebook, Twitter, YouTube and Pinterest. Have you think about using social media in your Internet marketing endeavours?  If not, you are missing out on a valuable source of traffic and raising profits and ranking method. Using The Powerful Social Media Platforms in Online Marketing What is it that makes social marketing so valuable? Just as the name implies, it is the social aspect. Instagram is very popular among younger people today and loves #hashtags and Facebook is popular because of its interaction and quality. When you post something on Instagram today, with its awesome hashtags is like a social explosion and if you post on your Facebook page, it instantly shows up on the pages of your friends. With Pinterest beloved Photos you can boost easier your passion, products and services. With Twitter you can send short valuable messages and photos few times per day to your viewers and followers. Using the powerful Youtube you can make your Video messages, tutorials, news, songs or advertisement viral if the other Youtube users and viewers love them. Your friends and followers may then pass your Posts, Photos and Videos, if they like them, on to their other friends and followers.  In time, your posts may...
Revolutionized Web Design For Amazing Alive Web Sites

Revolutionized Web Design For Amazing Alive Web Sites

Using Content Management Systems In the beginning, websites were built using HTML and hardcoded with a homepage as a central hub and a number of subpages linked from a navigation menu. This method produced websites that loaded quickly and, with a little tweaking, created a perfectly acceptable result. It was the only means of publishing pages online for many years, but since content management systems became available they have changed the way websites are built forever. The introduction of content management systems started approximately 15 years ago and had the big advantage of allowing the website owner or administrator to add content themselves. This had clear benefits for the user as they could update their websites, including the way it looked through the use of a theme, without involving a third party. This meant that the changes could be implemented quickly and without any additional expense. Many platforms were developed with the rise of blogging as a pastime and these were to become extremely popular. WordPress is one of the best-known and most widely used platforms, and it has become so popular partly because it is an open source development and consequently free to implement. With a CMS the user has complete control over the content that is published. Additional users can be added, and different roles accommodated, so for example some users can be identified as contributors while others can be editors. All content management systems are based on two principles; a database that actually holds information for each page or post and a means of extracting that and making it visible. Several different server technologies are used...